"Do you feel now what is the greatest achievement?" when the "Zhejiang" reporter asked this question, Yida express Elevator Co. Ltd. chairman Shen Fanggen almost did not hesitate for a second, he replied: "36 years do lift in the heart, the rapid build from scratch the brand Yida elevator."

Saying this, Shen Fanggen's face emerges have mixed feelings expression, he talked about the past as a lift salesman himself, alone ran the story of the world, not all hardships just talked about entrepreneurship, also talked about today YEEDA a fast lift - machine more than 8 thousand sets the annual sales volume, sales revenue 700 million yuan, exports to 58 countries, known as the lift export circle of Zhejiang province "singles champion"......

From sales to the chairman

In June 1979, 18 year old Shen Fanggen entered an elevator factory in Huzhou, during the period of working as a salesman, best known for his people. Once, one of Shen Fanggen's clients, Hangzhou Federation of trade unions building to buy two sets of imported escalators, but cannot be installed, so to find Shen Fanggen. The samples do not belong to their own business in trouble, Shen Fanggen can find a reason to shirk, but Shen Fanggen was removed through a variety of relationships, found the time to master the most advanced elevator installation technology in Shanghai to help master the installation. Finally, under the efforts of Shen Fanggen, Hangzhou has the first two automatic staircase, in the industry to get a good reputation, which also laid a solid foundation for his day after the start of the business.

In decided after the start, no money, no factories, no equipment, this is Shen Fanggen in the face of the most realistic difficulties, but optimistic Shen Fanggen has called it the "three big mountains", that he will overthrow the three big mountains one day. In this way, Shen Fanggen rented a four acres of land cover plant, borrowed usury, borrowed equipment, began the initial business.

Quality, the only lifeline

From the start of the first day, until now, Yida elevator products, fast production, the market has changed turn the world upside down, but the only constant is for quality, almost harsh paranoia.

Shen Root has always believed that, including safety, reliability, durability and comfort, quality is the core competitiveness of an elevator enterprises, although the elevator five star hotel and ordinary household elevator in the car design and decoration may vary, but both in quality, but not to compete.

In order to improve the quality, quality assurance, Shen Fanggen has become a pioneer in machine substitutions. Since 2014, moved to the new building, Shen Fanggen on the upgrade, transformation of production equipment, invest 80 million yuan in Hongkong, Shenzhen and the joint development of the hall door automatic production line, the most advanced Italy Savoy Paganini flexible production line, automatic laser welding connection and automatic sheet metal spraying line, are the industry the most advanced equipment. Shen Fanggen said that the automatic production line, robot, and the "network" mode (full automatic mode of production, from raw materials to finished products automatic packing line, the whole process without manual operation) is introduced, in addition to enhance the efficiency, the more important is from the source to better control quality, and with advanced equipment the production line, can better supervise the production process, product quality control.

YEEDA fast lift data

A lift the world journey

2008, American Express elevator elevator executives in Mexico City by chance take a Yida, he was surprised to find that the Chinese made the elevator when the feeling is very good, smooth and comfortable, design is also very generous, then immediately made a report to the head office. Is looking for a Chinese partner, hoping to open the Chinese market, the United States fast elevator company immediately contacted Shen Fanggen, seeking in-depth cooperation.

In fact, as early as 2007, Yida quickly began their journey to the world. Because to understand different cultures and different laws and regulations, Shen Root chose to cooperate, and experienced local team for example, in Saudi Arabia, YEEDA fast on the local team for the elevator professional training, but how to open up the market, is the power to the Saudi local team.

Lift YEEDA fast rapidly occupied the overseas market. In 2012, the annual output value of YEEDA quickly reached 450 million yuan, of which exports $9 million 650 thousand; in 2013, Yida rapid annual output value of 610 million yuan, of which exports amounted to $13 million; in 2014, Yida rapid annual output value of 700 million yuan, of which exports $20 million. In 58 countries around the world, there is a rapid lift from china.

Review the 36 years through the groundless talk, Shen Fanggen emotion in the company changes. In the future, the unassuming chairman has no publicity of ambition, he said: "our company is not compound company, our mission is to do this, lift, and now the same, will never change."

Reporter notes

Admired a bar of entrepreneurs

36 years elevator who walk this road, Shen Fanggen was said to be "a bar", and he was happy to accept such ridicule, and think, intentnesses a bar to go in a way, a lifetime to do one thing, is also a kind of success.

Shen Fanggen's "a bar" is reflected in many aspects, especially in his attitude towards customers. In 2002, the Yizheng Jiangsu, Yi won the bid of a residential project of 160 elevators, which has a component in the contract did not indicate the model. This batch of goods is issued, Shen Fanggen found the actual model and the components of the original tender model sent a word, although the quality of the same, but for the customer is responsible for the consideration, he immediately active contact with each other and explained the situation, on the part of all change. Although the increase in cost millions of dollars, but the move allows customers to see Shen Fanggen the way of getting along with people attitude, thus giving the depth of recognition of the brand Yida fast. Since then, the two phase of the project 200 elevators, a quick win again. Shen Fanggen said with a smile, this is a bar for their own benefits.

Until today, although the enterprise has a certain scale, but Shen Fanggen still personally running in the front line, in addition to investors and operators, he also played a brand guardian duty. However, ordinary sales will only boast their own brand, Shen Root will truthfully tell the characteristics of customer's own brand, and compared with other brands, their advantages and disadvantages, hope that the customer can make the most suitable for their own decisions. In many people's opinion, this is undoubtedly the "one rib" behavior, but after years of development, it has quickly become more and more customers, and exported to 58 countries around the world. This fact proved that such a bar, is quite popular in the market.

From "Zhejiang" magazine in May, the Yirong / Ni / Lu Tonglei photo